Today many professional websites, media and communities in social networks, numerous master classes, etc. talk about the importance of the role of marketing in building a successful business. Indeed, marketing provides a systematic approach to promoting and selling a product. Even if the business works without marketing at the start, sooner or later the entrepreneur begins to realize its necessity.
The situation on the market changes, demand falls, the sales plan ceases to be properly fulfilled - there is a need for a marketing specialist who will take into account all these factors, understand their nature, analyze the market, build and implement a successful work strategy. And here entrepreneurs often face a problem.
How do you know that this is a marketing professional in front of you? Especially if you yourself do not have the appropriate education or accumulated years of practice?
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