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RE: Three years ago today...
Nah, F2P MAKES money. Don't fall in to the foolish notion that F2P hurts the one running it. The companies that run F2P make assloads of dough.
The reason that F2P wasn't ever viable for MxO was because it would have cost a major investment in hiring people who could poke around in the code and create things. Well, that and SOE didn't really want to run a game it didn't create (or so it seemed to me).