SOE on MXO

[MajTom]

(17-12-2010, 06:57 PM)bitbomb Wrote:

(17-12-2010, 06:46 AM)MajTom Wrote: true

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some people say the time has passed and the Matrix needs to stay on the shelf..
not true.. its all about letting them know its there- look at Star Wars.
It will have ups and downs as something new comes but anything that reminds them of it will always restart the fire.

I don't know if it's fair to make that comparison, as far as a realistic perspective of what we're dealing with here. Star Wars has had a fan base since the first movie came out in 1977. Since then there has been a constant stream consisting of one or more of the following: sequels, TV series', novels, video games, toys, and countless other cross-media projects. They have all been extremely well advertised. Many of these separate components stand on their own and garner their own fans. The Matrix was a trilogy with some peripheral material. Sadly, just because it's one of the greatest films of all time, and the concept couldn't be more perfect for an MMO, doesn't make its popularity seemingly eternal like Star Wars'. You could go 10 years or more without a new Star Wars installment and it would still be popular. Maybe I'm exaggerating there, but you get the idea.

But yeah, the marketing problem is terrible, and it was really doomed. It's silly, but I've often wondered if they thought they could save a few million by relying on the franchise's popularity at the time speak for itself instead of launching a proper marketing campaign. The Matrix was definitely "the big thing" back then. You can tell they acted on that knowledge by how much they spent on the sequels. Either way, it was a terrible move. I've never heard more people say "I wish I could have played that game."

I never saw a game box in the store..I got it free with Coke rewards points
and the next month coke halved the amount of points needed